Since Top Ender weaned, there has been a fascination on my side of things in making food look fun (and I am sure that her fascination with Big Cook Little Cook was a contributing factor here), so that she would try new foods and because sometimes its nice to do something unexpected!
As he ate it he pointed to the various features on his face as he ate the ones on the plate. All the while saying "Yumm!", so breakfast was not only healthy but a learning experience too.
So stop telling children to stop playing with their food - do it for them!